Hubble
I led the end-to-end design and research for Hubble, focusing on enhancing communication and building community in group settings.
UX Design
6 weeks
UI Design
Branding
Testing
Role
Duration
Team
Prototype
Hubble is a group event planning app that allows groups to collaborate and streamline the process of organizing gatherings and events. With Hubble, users can easily propose, discuss, and decide on various options for activities, venues, dates, and more, ensuring that everyone's preferences are taken into account. The app facilitates seamless communication and decision-making within groups, making it effortless to plan everything from weekly dinners to annual vacations.
Context
91%
91% of event organizers consider event apps to be essential to the success of their events (Micepad).
Event Organizers
78% of companies that use a mobile event app say that it improves their event's return on investment (ROI).
Companies
78%
Research Goal
We want to know the pain points and challenges faced by individuals and groups when organizing and coordinating group gatherings and events, so that we can design and develop an app that effectively addresses these needs and streamlines the planning process.
Research Objectives
1
Benefits and Drawbacks of Technology in Group Event Planning
Assess the perceived benefits and drawbacks of using technology to facilitate group event planning, compared to traditional methods.
2
Current Tools and Methods for Planning Group Events
Explore the current methods and tools used for planning group events, including any existing apps or platforms.
3
User Preferences and Feature Requirements in Event Planning
Understand the preferences and requirements of users when it comes to features and functionality in a group event planning app.
4
Communication and Decision-Making in Group Event Planning
Investigate the communication patterns and dynamics within groups during the planning process, including how conflicts are resolved.
Strong in user-friendly event management and broad market reach, but limited in advanced customization. Opportunity lies in expanding integration with other platforms, with threats from rising competitors.
Competitive Analysis
Known for robust project management features and team collaboration. However, its complexity can be a weakness for new users. Opportunities exist in simplifying user onboarding, though competition from simpler tools poses a threat.
Strength in fostering community engagement, yet struggles with monetization. There’s potential in exploring new revenue streams, but threats include changes in social media dynamics.
Full Competitive Analysis
SWOT
💪 Strengths
Offers user-friendly interfaces with streamlined navigation, enhancing overall usability.
Provides robust features for managing events and tasks, appealing to a wide range of users.
Strong community-building tools that foster collaboration and social engagement.
Cross-platform accessibility, ensuring users can engage via web and mobile seamlessly.
🫠 Weaknesses
Limited customization options, restricting flexibility for specific user needs.
Overwhelming feature sets may create a steep learning curve for new users.
Some features feel disjointed, impacting the overall cohesion of the user experience.
🔑 Opportunities
Expanding integrations with other popular tools and platforms could enhance functionality and increase user retention.
❗️️ Threats
Emerging competitors with more niche-focused solutions may draw users away by offering more specialized, tailored experiences, especially for specific industries or event types. Users may gravitate toward platforms that offer more seamless integrations or innovative features that address evolving market needs.
My research goal is to explore how technology shapes group event planning compared to traditional methods. I'll look into the tools people currently use, like apps and platforms, and find out what users want in such tools. Additionally, I'll study how groups communicate during planning, including decision-making and conflict resolution dynamics.
User Interviews
Ages 20-40
Familiar with event planning
Tech Savvy
Participants
Sergio H.
Mason M.
Christian D.
Travis J.
Interview Guide
2/2
What kinds of events or gatherings do you typically plan or attend with friends, family, or co-workers?
Focused Questions
What features do you find most helpful or essential when using event planning apps or platforms with your social circle?
How do you typically discover and decide on events or gatherings to attend with friends, family, or co-workers?
Can you walk me through a recent experience of planning or attending an event using an app or platform with your social circle?
Have you encountered any challenges or frustrations while using event planning apps for group events? If so, could you tell me about them?
How do you communicate with your friends, family, or co-workers within these apps or platforms when planning or attending events together?
What aspects of the user interface and design do you appreciate or find important when using event planning apps with your social circle?
Do you have any memorable positive or negative experiences involving event planning apps or platforms with your friends, family, or co-workers?
Closing Questions
As I’m exploring ways to improve event planning apps, are there any specific features or functionalities you'd like to see added or improved for planning events with friends, family, or co-workers?
Is there anything else you'd like to share about your experiences with event planning apps or platforms within your social circle?
Wrap Up
Thank you so much for taking the time to share your insights with me today! Your feedback will play a crucial role in helping me create a better event planning solution for everyday users like yourself. If you have any further thoughts or questions after the interview, please feel free to reach out to me. Thank you again, and have a wonderful day!
1/2
Interview Discussion Guide
Introduction
Research Objectives
Thank you for joining me for this interview! My name is Will, I’m a Product Designer that’s conducting research for an event planning app. My goal is to gather insights about the experiences of everyday users like you. Your input will be invaluable in helping me create a better event planning solution. Before we begin, I want to assure you that your feedback will remain confidential and will only be used for research purposes and would it be okay for me to record this meeting? Great! Let's dive in!
Assess the perceived benefits and drawbacks of using technology to facilitate group event planning, compared to traditional methods.
Explore the current methods and tools used for planning group events, including any existing apps or platforms.
Understand the preference and requirements of users when it comes to features and functionality in a group event planning app.
Investigate the communication patterns and dynamics with groups during the planning process, including how decisions are made and conflicts are resolved.
Planning an Event
Opening Questions
How's your day going so far?
If you're comfortable, would you mind telling me you name, age, and occupation?
Could you please start by telling me a bit about yourself and your experiences with event planning apps or platforms?
Have you ever used any event planning apps or platforms to organize gatherings or events with friends, family, or co-workers? If so, could you share your experiences?
Key Insights
💡
Interviewees prefer traditional methods like iMessage, email, and bulletin boards.
Event planning often requires multiple apps, complicating the process.
One interviewee prefers physical event planning over apps.
Only two interviewees used the apps analyzed in SWOT.
Communication is a major issue in existing event apps.
Apps lack simple, convenient features users want.
Hubble should focus on strong communication and a simple, minimal UI.
Affinity Mapping
Takeaways
1
Simplification is Key
Users consistently feel overwhelmed by too many features, leading to overstimulation. The cluttered UI and poor design only add to their frustration. Simplifying the interface and reducing unnecessary elements are critical to improving the overall user experience..
2
Balancing Pros and Cons
While users appreciate features like the Discover tab, in-app messaging, and the minimalistic design, they are equally frustrated by ads, bad links, and the platform’s complexity. The challenge lies in amplifying the positives while mitigating the negatives to create a more balanced experience.
3
Evolving User Needs
Users expressed a desire for more personalized features, such as customizable event responses and enhanced group discovery. There’s a clear demand for tools that foster community-building and provide a sense of ownership, which should be prioritized in future updates.
Meet Sergio, the ambitious connector.
Personas
Meet Mason, the dedicated family man.
I’D LIKE TO have communication features in our group, because I like to keep things running smoothly and feel included.
HOW MIGHT WE improve communication features to reduce confusion and foster a stronger sense of community?
POV & HMW
This user flow shows the process of how a user joins a group.
User Flow
The task flow show the process of how the app should flow when creating an account.
Task Flow
Typography
inter
abcdefghijlmopqrstuvwxyz
abcdefghijlmopqrstuvwxyz
1234567890
Aa
regular
Aa
medium
Aa
semi-bold
Aa
bold
Icons & Palette
Home
Groups
Messages
Profile
Home
Messages
Profile
Groups
Logo/Brand
Background
Text
See all components
Components
Upcoming Events
July 30th, 2024
See more
6RUN5
Located at 966 Woodland St, Nashville, TN 37206
32
August 3rd, 2024
See more
6RUN5
Located at 966 Woodland St, Nashville, TN 37206
18
Text
Text
Text
Text
Text
#
Text
Text
Text
Text
#
Low-Fidelity Wireframes
Keeps the focus on structure and functionality without getting caught up in the visuals too soon.
Efficient way to experiment with different layouts and user flows before diving into high-fidelity.
Quick and easy way to explore different layout options and user flows before committing to high-fidelity designs.
Low-cost, low-effort method to gather feedback from team members and stakeholders, allowing for early refinements.
Allows rapid iteration and exploration of multiple concepts without investing significant time or resources.
Provides a tangible deliverable to use in discussions with clients, helping align expectations before development begins.
GIF
High-Fidelity Wireframes
To make sure the design was truly user-centered, I decided to run usability tests early in the process. This gave me the chance to catch any issues with the user flow and functionality before diving into high-fidelity designs, allowing me to refine the experience based on real feedback from users.
Usability Testing
User Testing
I chose to conduct usability testing early on to make sure the user flows and design solutions truly resonated with my target audience. By testing at this stage, I aimed to catch any potential friction points in the user experience, gather feedback that could shape the design, and make improvements before moving forward. This approach helped me validate important assumptions, focus on functionality over aesthetics, and ensure that the product felt intuitive and aligned with what users needed.
Research Goals
1
Usability and Effectiveness Evaluation
To evaluate the usability and effectiveness of Hubble.
2
Identifying Improvement Opportunities
To identify any areas of improvement or errors.
Participants
Ages 20-40
9 Participants
Male & Female
Tech Savvy
Task Flows
1
Sign up and find out how to access the profile page
2
Search for groups
3
View a groups page
Time of completion
Task completion rate
User satisfaction
Ease of use
Error rate
Measures of Success
High
High
Low
High
Low
Brief description about usability testing.
Explain how many tasks they’ll have to complete.
Encourage the testers to narrate their thought process when working through the tasks.
Task Setup
You just downloaded Hubble. What would you do first?
Now that you’ve accessed your profile, what would you do next if you wanted to find local groups?
You’ve found a group that interests you. What do you do next?
Tasks
Results
1
Profile
Going to experiment with a bigger PFP radius and less of a header.
2
Quick Join CTA
Going to experiment with a potential quick join button on groups.
2
Create a Group
Thinking about implementing a “Create a Group” button in the group or profile section. Maybe implement a Hubble+ feature.
Conclusion
The usability testing provided valuable insights into how users navigate the task flows within the app. By observing users as they completed each task, I was able to identify any discrepancies in their navigation. While the majority of the task flows were executed quickly and effectively, a few areas were flagged for further review. Specifically, PFP sizing, quick join button on groups, and a create a group feature will be prioritized for revisions in the next phase.
Throughout the Hubble project, I used feedback from user testing to refine and improve the design. Each iteration helped enhance the user experience, focusing on clearer navigation and a more intuitive interface.
“Would like to see a bigger PFP and less of a header”
Upsized and centered the PFP, center aligned the username and handle, and added area of Hubble+ badge
Profile
Iterations
Challenge A: Users found the profile picture too small, making it difficult to recognize other users.
Challenge B: Premium users lacked clear identification, leading to confusion about their access to exclusive features.
Upsized profile picture by 40 pixels: This enhancement improves visibility and recognition of user profiles, making it easier for users to identify others at a glance.
Added a Hubble+ badge for premium members: This clear labeling allows premium users to be easily distinguished, providing them with a sense of exclusivity and ensuring they can access and manage groups more efficiently.
User Challenges
Iterative Solutions
Challenge A: Users found the process of joining groups to be cumbersome and time-consuming, leading to decreased engagement.
Challenge B: The lack of a straightforward way to join groups deterred users from participating in group activities.
Implemented ‘Join Group’ button on group pages: This enhancement streamlines the process, allowing users to quickly and easily join groups of interest. It improves overall user experience by reducing friction and encourages higher engagement within the platform.
Quick Join
Implemented ‘Join Group’ CTA
Updated labels for better contrast
“These can be hard to see depending on the background”
“I will say, maybe adding a quick join button or request button on the groups instead of having to click on it first to join the group”
User Challenges
Iterative Solutions
Challenge A: Users were confused by the filter option on the home screen, which added unnecessary complexity to the interface.
Challenge B: The process of creating a group was unclear, especially for non-premium users who were unsure of how to access this feature.
Implemented ‘Create Group’ button with dynamic routing: This guides users smoothly to the appropriate screen—either the Hubble+ membership page or the group creation page—based on their membership status. This clarity reduces confusion and enhances the user experience.
Simplified interface by removing the filter option: Eliminating the filter feature, which was unnecessary, streamlines the home screen and makes the interface more intuitive and updated group labels.
Create a Group
Implemented ‘Create a Group’ CTA and removed the filter option
“Would like to know how to ‘Create a group’”
User Challenges
Iterative Solutions
The final design of Hubble brings together all the insights and improvements gathered throughout the project. After multiple iterations and adjustments, this version represents a user-centered solution that is both functional and visually engaging. Below is the final product, incorporating all the key elements refined through testing and feedback.
Final Draft
9:41
9:41
Working on Hubble allowed me to dive deep into user research, iteration, and design thinking. From concept to final product, each phase pushed me to create a solution that addressed both user needs and business goals. This case study highlights my process in developing an intuitive and impactful user experience, and I’m excited to apply these learnings to future projects.
Wrap-up
Hubble
I led the end-to-end design and research for Hubble, focusing on enhancing communication and building community in group settings.
UX Design
Hubble is a group event planning app that allows groups to collaborate and streamline the process of organizing gatherings and events. With Hubble, users can easily propose, discuss, and decide on various options for activities, venues, dates, and more, ensuring that everyone's preferences are taken into account. The app facilitates seamless communication and decision-making within groups, making it effortless to plan everything from weekly dinners to annual vacations.
Strong in user-friendly event management and broad market reach, but limited in advanced customization. Opportunity lies in expanding integration with other platforms, with threats from rising competitors.
Known for robust project management features and team collaboration. However, its complexity can be a weakness for new users. Opportunities exist in simplifying user onboarding, though competition from simpler tools poses a threat.
Strength in fostering community engagement, yet struggles with monetization. There’s potential in exploring new revenue streams, but threats include changes in social media dynamics.
My research goal is to explore how technology shapes group event planning compared to traditional methods. I'll look into the tools people currently use, like apps and platforms, and find out what users want in such tools. Additionally, I'll study how groups communicate during planning, including decision-making and conflict resolution dynamics.
Meet Sergio, the ambitious connector.
Meet Mason, the dedicated family man.
This user flow shows the process of how a user joins a group.
The task flow show the process of how the app should flow when creating an account.
To make sure the design was truly user-centered, I decided to run usability tests early in the process. This gave me the chance to catch any issues with the user flow and functionality before diving into high-fidelity designs, allowing me to refine the experience based on real feedback from users.
Throughout the Hubble project, I used feedback from user testing to refine and improve the design. Each iteration helped enhance the user experience, focusing on clearer navigation and a more intuitive interface.
The final design of Hubble brings together all the insights and improvements gathered throughout the project. After multiple iterations and adjustments, this version represents a user-centered solution that is both functional and visually engaging. Below is the final product, incorporating all the key elements refined through testing and feedback.
Working on Hubble allowed me to dive deep into user research, iteration, and design thinking. From concept to final product, each phase pushed me to create a solution that addressed both user needs and business goals. This case study highlights my process in developing an intuitive and impactful user experience, and I’m excited to apply these learnings to future projects.
Challenge A: Users found the profile picture too small, making it difficult to recognize other users.
Challenge B: Premium users lacked clear identification, leading to confusion about their access to exclusive features.
Challenge A: Users found the process of joining groups to be cumbersome and time-consuming, leading to decreased engagement.
Challenge B: The lack of a straightforward way to join groups deterred users from participating in group activities.
Challenge A: Users were confused by the filter option on the home screen, which added unnecessary complexity to the interface.
Challenge B: The process of creating a group was unclear, especially for non-premium users who were unsure of how to access this feature.
Upsized profile picture by 40 pixels: This enhancement improves visibility and recognition of user profiles, making it easier for users to identify others at a glance.
Added a Hubble+ badge for premium members: This clear labeling allows premium users to be easily distinguished, providing them with a sense of exclusivity and ensuring they can access and manage groups more efficiently.
Implemented ‘Join Group’ button on group pages: This enhancement streamlines the process, allowing users to quickly and easily join groups of interest. It improves overall user experience by reducing friction and encourages higher engagement within the platform.
Implemented ‘Create Group’ button with dynamic routing: This guides users smoothly to the appropriate screen—either the Hubble+ membership page or the group creation page—based on their membership status. This clarity reduces confusion and enhances the user experience.
Simplified interface by removing the filter option: Eliminating the filter feature, which was unnecessary, streamlines the home screen and makes the interface more intuitive and updated group labels.
You just downloaded Hubble. What would you do first?
Now that you’ve accessed your profile, what would you do next if you wanted to find local groups?
You’ve found a group that interests you. What do you do next?
Time of completion
Task completion rate
User satisfaction
Ease of use
Error rate
Ages 20-40
Familiar with event planning
Tech Savvy
Sergio H.
Mason M.
Christian D.
Travis J.
6 weeks
UI Design
Branding
Testing
Role
Context
Competitive Analysis
SWOT
User Interviews
Participants
Interview Guide
Affinity Mapping
Personas
Duration
Team
Prototype
Full Competitive Analysis
See all components
Research Goal
We want to know the pain points and challenges faced by individuals and groups when organizing and coordinating group gatherings and events, so that we can design and develop an app that effectively addresses these needs and streamlines the planning process.
Research Objectives
1
Benefits and Drawbacks of Technology in Group Event Planning
Assess the perceived benefits and drawbacks of using technology to facilitate group event planning, compared to traditional methods.
2
Current Tools and Methods for Planning Group Events
Explore the current methods and tools used for planning group events, including any existing apps or platforms.
3
User Preferences and Feature Requirements in Event Planning
Understand the preferences and requirements of users when it comes to features and functionality in a group event planning app.
4
Communication and Decision-Making in Group Event Planning
Investigate the communication patterns and dynamics within groups during the planning process, including how conflicts are resolved.
Takeaways
1
Simplification is Key
Users consistently feel overwhelmed by too many features, leading to overstimulation. The cluttered UI and poor design only add to their frustration. Simplifying the interface and reducing unnecessary elements are critical to improving the overall user experience..
2
Balancing Pros and Cons
While users appreciate features like the Discover tab, in-app messaging, and the minimalistic design, they are equally frustrated by ads, bad links, and the platform’s complexity. The challenge lies in amplifying the positives while mitigating the negatives to create a more balanced experience.
3
Evolving User Needs
Users expressed a desire for more personalized features, such as customizable event responses and enhanced group discovery. There’s a clear demand for tools that foster community-building and provide a sense of ownership, which should be prioritized in future updates.
2/2
What kinds of events or gatherings do you typically plan or attend with friends, family, or co-workers?
Focused Questions
What features do you find most helpful or essential when using event planning apps or platforms with your social circle?
How do you typically discover and decide on events or gatherings to attend with friends, family, or co-workers?
Can you walk me through a recent experience of planning or attending an event using an app or platform with your social circle?
Have you encountered any challenges or frustrations while using event planning apps for group events? If so, could you tell me about them?
How do you communicate with your friends, family, or co-workers within these apps or platforms when planning or attending events together?
What aspects of the user interface and design do you appreciate or find important when using event planning apps with your social circle?
Do you have any memorable positive or negative experiences involving event planning apps or platforms with your friends, family, or co-workers?
Closing Questions
As I’m exploring ways to improve event planning apps, are there any specific features or functionalities you'd like to see added or improved for planning events with friends, family, or co-workers?
Is there anything else you'd like to share about your experiences with event planning apps or platforms within your social circle?
Wrap Up
Thank you so much for taking the time to share your insights with me today! Your feedback will play a crucial role in helping me create a better event planning solution for everyday users like yourself. If you have any further thoughts or questions after the interview, please feel free to reach out to me. Thank you again, and have a wonderful day!
1/2
Interview Discussion Guide
Introduction
Research Objectives
Thank you for joining me for this interview! My name is Will, I’m a Product Designer that’s conducting research for an event planning app. My goal is to gather insights about the experiences of everyday users like you. Your input will be invaluable in helping me create a better event planning solution. Before we begin, I want to assure you that your feedback will remain confidential and will only be used for research purposes and would it be okay for me to record this meeting? Great! Let's dive in!
Assess the perceived benefits and drawbacks of using technology to facilitate group event planning, compared to traditional methods.
Explore the current methods and tools used for planning group events, including any existing apps or platforms.
Understand the preference and requirements of users when it comes to features and functionality in a group event planning app.
Investigate the communication patterns and dynamics with groups during the planning process, including how decisions are made and conflicts are resolved.
Planning an Event
Opening Questions
How's your day going so far?
If you're comfortable, would you mind telling me you name, age, and occupation?
Could you please start by telling me a bit about yourself and your experiences with event planning apps or platforms?
Have you ever used any event planning apps or platforms to organize gatherings or events with friends, family, or co-workers? If so, could you share your experiences?
GIF
“Would like to see a bigger PFP and less of a header”
Upsized and centered the PFP, center aligned the username and handle, and added area of Hubble+ badge
Profile
Quick Join
Implemented ‘Join Group’ CTA
Updated labels for better contrast
“These can be hard to see depending on the background”
“I will say, maybe adding a quick join button or request button on the groups instead of having to click on it first to join the group”
Create a Group
Implemented ‘Create a Group’ CTA and removed the filter option
“Would like to know how to ‘Create a group’”
9:41
Key Insights
💡
Interviewees prefer traditional methods like iMessage, email, and bulletin boards.
Keeps the focus on structure and functionality without getting caught up in the visuals too soon.
Brief description about usability testing.
Explain how many tasks they’ll have to complete.
Encourage the testers to narrate their thought process when working through the tasks.
Efficient way to experiment with different layouts and user flows before diving into high-fidelity.
One interviewee prefers physical event planning over apps.
Quick and easy way to explore different layout options and user flows before committing to high-fidelity designs.
Communication is a major issue in existing event apps.
Low-cost, low-effort method to gather feedback from team members and stakeholders, allowing for early refinements.
Hubble should focus on strong communication and a simple, minimal UI.
Only two interviewees used the apps analyzed in SWOT.
Allows rapid iteration and exploration of multiple concepts without investing significant time or resources.
Apps lack simple, convenient features users want.
Event planning often requires multiple apps, complicating the process.
Provides a tangible deliverable to use in discussions with clients, helping align expectations before development begins.
I’D LIKE TO have communication features in our group, because I like to keep things running smoothly and feel included.
HOW MIGHT WE improve communication features to reduce confusion and foster a stronger sense of community?
POV & HMW
User Flow
Task Flow
Typography
Icons & Palette
Components
High-Fidelity Wireframes
Usability Testing
Iterations
Final Draft
Wrap-up
User Challenges
User Challenges
User Challenges
Iterative Solutions
Iterative Solutions
Iterative Solutions
Measures of Success
Task Setup
Tasks
91%
91% of event organizers consider event apps to be essential to the success of their events (Micepad).
Event Organizers
78% of companies that use a mobile event app say that it improves their event's return on investment (ROI).
Companies
78%
inter
abcdefghijlmopqrstuvwxyz
abcdefghijlmopqrstuvwxyz
1234567890
Aa
regular
Aa
medium
Aa
semi-bold
Aa
bold
Home
Groups
Messages
Profile
Home
Messages
Profile
Groups
Logo/Brand
Background
Text
Upcoming Events
July 30th, 2024
See more
6RUN5
Located at 966 Woodland St, Nashville, TN 37206
32
August 3rd, 2024
See more
6RUN5
Located at 966 Woodland St, Nashville, TN 37206
18
Text
Text
Text
Text
Text
#
Text
Text
Text
Text
#
Low-Fidelity Wireframes
User Testing
I chose to conduct usability testing early on to make sure the user flows and design solutions truly resonated with my target audience. By testing at this stage, I aimed to catch any potential friction points in the user experience, gather feedback that could shape the design, and make improvements before moving forward. This approach helped me validate important assumptions, focus on functionality over aesthetics, and ensure that the product felt intuitive and aligned with what users needed.
Research Goals
1
Usability and Effectiveness Evaluation
To evaluate the usability and effectiveness of Hubble.
2
Identifying Improvement Opportunities
To identify any areas of improvement or errors.
Participants
Ages 20-40
9 Participants
Male & Female
Tech Savvy
Task Flows
1
Sign up and find out how to access the profile page
2
Search for groups
3
View a groups page
Results
1
Profile
Going to experiment with a bigger PFP radius and less of a header.
2
Quick Join CTA
Going to experiment with a potential quick join button on groups.
2
Create a Group
Thinking about implementing a “Create a Group” button in the group or profile section. Maybe implement a Hubble+ feature.
Conclusion
The usability testing provided valuable insights into how users navigate the task flows within the app. By observing users as they completed each task, I was able to identify any discrepancies in their navigation. While the majority of the task flows were executed quickly and effectively, a few areas were flagged for further review. Specifically, PFP sizing, quick join button on groups, and a create a group feature will be prioritized for revisions in the next phase.
High
High
Low
High
Low
💪 Strengths
Offers user-friendly interfaces with streamlined navigation, enhancing overall usability.
Provides robust features for managing events and tasks, appealing to a wide range of users.
Strong community-building tools that foster collaboration and social engagement.
Cross-platform accessibility, ensuring users can engage via web and mobile seamlessly.
🫠 Weaknesses
Limited customization options, restricting flexibility for specific user needs.
Overwhelming feature sets may create a steep learning curve for new users.
Some features feel disjointed, impacting the overall cohesion of the user experience.
🔑 Opportunities
Expanding integrations with other popular tools and platforms could enhance functionality and increase user retention.
❗️️ Threats
Emerging competitors with more niche-focused solutions may draw users away by offering more specialized, tailored experiences, especially for specific industries or event types. Users may gravitate toward platforms that offer more seamless integrations or innovative features that address evolving market needs.